‘Paid Ads’ – a common term that you may have heard of recently. But what actually are they?

Well, essentially, it is what it says on the tin: it’s any kind of advertising that you have paid for. These can include those ‘sponsored’ adverts that you see when you’re just minding your own business scrolling through your Instagram feed – and suddenly your mind hits you with: ‘wait, how did Instagram know that I like Topshop Joni jeans!?’

Personalised adverts are now a thing and have been for a while; brands are just getting more accurate with their target audiences.

Today, according to Statista, Instagram has over 1 billion users – think how many of those people are scrolling through their feeds right now. With a right message and imagery, you can use Instagram ads to fuel your digital advertising journey.

Instagram offers a number of different methods of paid advertising, such as stories, photos, videos and carousels which can be purchased through the app itself, through the ads manager or through an Instagram partner. You can invest as much or as little as you like, but as a ball-park figure, most businesses pay around £5 per day for a paid advert on one post.

It’s a well-known fact in this industry that Instagram has a high level of precise targeting options, which include the following:

Location
Target people based in specific locations such as countries, regions, cities or countries.

Demographics
Narrow your audience based on information such as age, gender and languages.

Interests
Reach people based on interests such as the apps they use, ads they click on and accounts they follow.

Behaviours
Define your audience by activities they do on and off Instagram and Facebook.

Custom Audiences
Run ads to customers you already know based on their email addresses or phone numbers.

Lookalike Audiences
Find new people who are similar to your existing customers

Automated Targeting
This is an extra option provided by Instagram where they can create an audience who might be interested in your business using a variety of signals, including location, demographics and interests.

Image courtesy of Instagram Inc, 2020

By undertaking Instagram paid advertising, you can reach a larger and more targeted audience, which can be utilised to grow brand exposure, generate new leads and increase website traffic. In March 2017 alone, over 120 million Instagram users visited a website to learn more – purely based on an Instagram ad. The social media giant also claims that 60% of people say they discover new products on the platform, and 75% of users take action after being inspired by a post.

Instagram definitely isn’t a social engine to be ignored. For more info on how we can support you with your business’ Instagram journey, contact us today.

DISCLAIMER: Codax Digital is no way affiliated with Instagram Inc.

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